America's leading healthy lifestyle advice magazine, Prevention, used Chatroll to facilitate interactive Q&A sessions while promoting its new walking program and related book: Walk Off Weight.
Prevention needed to boost its social media presence and promote its new walking program, Walk Off Weight (WOW).
Prevention needed a solution that would increase viewership, newsletter subscriptions and merchandise sales
Chatroll enabled live audience discussion and commentary alongside Prevention's live video stream. The audience was able to submit questions during the live broadcast to Michele Staten, Prevention's Fitness Director and author of WOW, which she answered live.
The live advertising within Chatroll was configured to promote WOW merchandise and the Prevention newsletter.
Audience members were able to join the live event using their Facebook profiles, and Chatroll's built-in viral promotion engine automatically multiplied the size of Prevention's audience in real-time.
The live event reached participants in 54 countries.
During the two-hour live event, 759 questions and comments were collected.
Chatroll generated a 41% event recommendation rate, building buzz within audience members' social networks.